Direct Marketing For Success

A Denver direct marketing agency can create a direct marketing campaign for your business that can be customized to meet a variety of needs from small to large. Your company can benefit from database creation, data analysis, creative program execution and even maintenance. The many options for business to consumer interaction and control are endless and will benefit your business tremendously. By working with a Denver direct marketing company you may be able to take your company to a new, highly efficient level that could increase sales and revenue.

You should ensure that the Denver direct marketing company you hire has in place the best and most successful specialists that have proven track records for turning profits for small as well as large companies.

The goal of the program is, of course, to have a positive effect on your bottom line. You want to gain an edge over your competition and organize your business so that it operates like a well oiled machine. The benefit of a direct marketing campaign can be as simple as turning your expenditures into successful investments for your company.

Look for a Denver direct marketing company that has years of experience under their belt, one that can show you results it has given to companies that are like yours. You want someone who knows what customers to target, that have done the research in your field and are able to execute a plan of action that will start earning your business money right away.

Direct marketing tools can provide a way for you to interact with your customers on a higher level, develop long term relationships as well as the right campaign for creating new prospects.

The Denver direct marketing firm you hire should have a direct and responsive advertising campaign, a customer relationship management program and the ability to create databases to manage and analyze the information about your customers as well as your company.

Before you hire a Denver direct marketing campaign you should understand a few things, you need to know exactly what your goals are beforehand so you can discuss with the specialist on how to achieve them.

Decide what the goal is, what you need the direct marketing campaign to accomplish. You want to ensure that your image is created and upheld properly, so decide what type of message you would like to portray. You should decide if you are going to be marketing products or if you just want to bring awareness about your company and what it does.

Do your research. The direct marketing campaign will have the majority of the research done for you, but you should understand the basics about your customers. You need to understand what they are looking for, what they expect and what triggers them to make a purchase or use your company’s services over the competition.

Be strategic about your advertising campaigns, a good direct marketing campaign will use many pieces of marketing to create the whole picture.

Make sure that you or your company is favorable among the demographic you are targeting. You want to have something people want, otherwise no direct marketing campaign can help.

Details should never be overlooked, even the smallest. Have information on your primary contacts correct and stored in a database. This is very helpful when you are speaking to a client and if they say something like their wife is in the hospital, you can say “I Hope Glenda is feeling better”. Make it personal. Take notes!

When creating marketing materials, be sure they will be noticed. December is a bad month for delivering flyers or other mailed material; mailboxes are already overloaded, so keep your mail campaigns set aside for other months.

Whatever you do and whoever you do it with, always follow up. You never want to take for granted that you or what you said will be remembered, follow up on any conversation or contact you have to ensure you both have the details correct on the steps ahead. With marketing campaigns, do not just send out an email and expect that it is going to be answered, make a phone call, send a follow up email, make contact with your contact or they will no longer be a contact!

Advantages and Disadvantages of Direct Marketing

The Term marketing basically refers to informing about the value, use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing.

It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you have to market your product. It’s not going to sell itself.

What is direct Marketing?

Direct marketing is basically a system where once the goods are manufactured and ready for use they are sold directly to the consumer by using different marketing methods that connect the buyer to the manufacturers goods directly, and there are no middle men involved.

This is done by connecting to the consumer directly using different modes such as Telemarketing, Email Marketing, SMS, Social Media marketing etc.

Advantages

From the point of view of the customer or consumer the advantage is that it does not increase the price of the product that they are buying, compared to products that are not marketed using direct marketing techniques. This would involve a price rise due to commission from retailers and wholesalers

From the point of view of the manufacturer it gives them exact and proper feedback about their product in terms of customer reviews as they are communicating with the consumers directly and do not have to depend on information from retailers or any other middlemen involved.

Disadvantages

The disadvantage of direct Marketing is that most people do not like to be approached directly by people who want to sell them something. In other words people hate to be sold too, but they love buying. They feel they will find out about a product when they want to buy it.

From the point of view of the Marketing executive or Marketing Manager they prefer these Methods of direct marketing because you are not wasting any energy, time, or money as they are reaching out to the potential customers directly.

How to use Direct Marketing?

If you are interested in using direct marketing techniques for your business then here is a list of a few methods and how you can use them.

Email Marketing

In today’s world everyone uses emails to communicate thus sending out an email directly to the person is a very effective way to market, but you have to be careful of not spamming them. You should have permission from the person to email them with offers. You can do this by asking them if they are comfortable in providing their contact information so you could send them an email. But you should remember to always allow them an option to unsubscribe or stop the emails.

Telemarketing

This is one method of direct marketing that most people do not like a lot, or do not prefer as they feel they shouldn’t be disturbed anytime of the day asking them if they are interested in buying or using a service or a product. So the best option is to record a voice mail of the offer and send it out to the user and they can block or accept the call according to their wish.

SMS

Another method of direct marketing which is very useful in today’s world is sending out a bulk SMS to a list of potential customers this is better than telemarketing as the customer does not get disturbed and can check the text message later when he feels like.

According to me direct marketing is very effective and useful. But in order to do that you have to build a good relation with the customer before you start sending out any products or offers that they could purchase.

I’d like to help you if I can. I had a great time writing this article, I hope you enjoyed it. I look forward to being in touch with you again soon.

5 Ways of Using Direct Marketing

Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven percent response rate.

Any medium that you choose to use to communicate directly to your prospects is being employed in direct marketing. These 5 methods are examples of direct marketing that you can use to obtain prospects and increase sales for your business.

Direct mail

One of the most commonly used mediums in direct marketing is direct mail. Direct mail allows you to design marketing pieces in many different formats. Direct mail can include envelope mailers, catalogues, self-mailers, snap mailers, dimensional mailers, brochures, and postcards. When you write your direct mail piece make sure you know your target market, and how you are going to appeal to their wants and needs. Write your objective and refer to it often. Don’t lose sight of where you want to go with the piece that you are writing. You can purchase a mailing list of businesses and services in your target market from a list company, or you can develop your own list by gathering email addresses on your web site.

Telemarketing

Telemarketing is a direct marketing sales technique that has the advantage of speed in a marketing campaign. When you are a conducting a telephone solicitation you should first introduce yourself then offer an incentive in solving a problem that you know exists (to do this would require you to do some research on the business or what individuals would be looking for in your product). Ask question that you know will lead to a yes answer (keep prospects on phone answering yes to your questions). Describe your product or service and how it solves the client’s needs. Ask if they have any questions. You now can ask for a face to face meeting, or to get permission to send information via mail or e-mail, or make another brief follow-up call. If unavailable, ask what would be a good time to call back.

E-mail

The most common medium today for direct marketers is e-mail because of its low cost, and because customer responses can be generated rapidly. You must understand that the internet is a different medium. The copy that worked for you in postal mail will not on the internet, not as e-mail. In e-mail copywriting, the subject is the headline, you must write succinct headline-3 to 5 words. Your subject determines whether your e-mail gets read or not. Next, make it personal. People on the internet want personal notes. Next, get to the point keep it short and simple. Next, give them an incentive to act by giving them a reason to buy now. Next, include a call to action to tell people what you want them to do. Don’t leave them wondering what to do next. Next, drive people to your web site (don’t try to close the sale in the e-mail). Next, build relationship with your clients. Listen to their want and needs. Treat your clients like you would treat yourself. Next, you must follow through on your promises that you made to your client. Do what you said you were going to do.

Direct response

In direct response marketing the customer responds to the marketing message directly. An example, of this would be infomercials, where prospects view a television presentation of a product offering, and can make a purchase with a credit card over the telephone or internet. You can use communications in magazines, newspapers, radio, e-mail, and direct mail to solicit a response. For example, order forms or coupons in magazines and newspapers to purchase products, or receive discounts on products are techniques that have been used very successfully in increasing sales. These same offers are distributed by e-mail and tell and toll-free numbers, which in today’s marketing world, is more economical and faster.

Personal selling

Making personal sales calls on prospects is another technique of direct marketing. You should first conduct research on the companies, or the target prospects that you are trying to sell your product or service too. You can also buy a list from a reputable list company. If you take this route make sure that you have complete information on your target market. When making a personal sales call you must write a sales presentation before hand. This presentation should be written to fit the needs and desires of the prospect that you are presenting your product too. Your presentation should provide clear examples, or even demonstrations of how your product or service will accomplish this. Your presentation should contain more that just one way your product can be of service to your prospect. You must also be prepared to handle objections and questions that the prospects will have.

Some Key Benefits of Direct Marketing

Nowadays, there is intense competition between many companies which offer similar products or services. Marketing which includes advertising and promotion of a particular product or service is vital for any company to survive in this highly competitive world. One of the best forms of marketing in today’s world is direct marketing. There are various benefits of direct marketing for any company, immaterial of its size.

Generally, the budget for direct marketing is much lower when compared to the other forms of marketing. It is therefore a favourite for small and medium-sized companies. According to the Direct Marketing Association, direct marketing involves interactivity, using advertising media. Direct marketing is targeted directly at prospective and existing customers. By getting direct responses from them, it is possible to measure various aspects in a more accurate manner.

Before proceeding with mass production, a company may want to test out a new product. By checking all the direct responses from prospective or current end-users, it is possible to estimate whether the product would generate good sales for the company. Another great benefit is that companies have the chance to make the necessary improvements for their current products or services based on direct response data. The data can also used for future product innovations or creation of new and better services.

Apart from the aforementioned benefits, there are higher chances of sales due to the more direct approach of advertising and promotion. Direct marketing can also create many good leads, which could increase the business prospects of a company. Currently direct mail, telemarketing, e-mail marketing and television marketing which uses a direct response approach are the most effective means of direct marketing. Direct mail involves the usage of postal service. Based on lists obtained from the internet or any other source, it is possible for a company to send free samples, leaflets, catalogues or other promotional items to certain people through mail or post.

Generally, telemarketing is more expensive compared to direct mail. Direct calls are made to people based on specific lists. The same approach is used for e-mail marketing. Promotional and advertising type e-mails are sent out to some people based on certain lists. In the case of television marketing, which uses direct response approach, there are two main types – the long form (infomercial) or short form. Companies which use any of these forms expect direct responses from TV viewers through toll-free phone numbers or online site visits.

In short, there are many benefits of direct marketing for any company, irrespective of its size. With direct marketing, it is possible for a company to increase its overall sales, enjoy a higher number of loyal customers and improve its current products or services for better sales. A company can also test out its new product or service. By using the direct response database, it is possible for a company to invent a future and better product or create a new and better service.